Strategy Update for a Digital World

Strategy Update for a Digital World

Why are some industries disrupted and others not?


26 – 27 August 2019


DKK 10.000 excl. VAT

Disruption seems to be the new normal today. Think digitalization, IoT, 4th industrial revolution. But not every industry gets disrupted, nor does every disruptor win. What about your industry? And how should you update your strategic thinking for the digital future?


With this module, you will gain the ability to:

  • Identify the cornerstones of strategic thinking in the digital age. What is changing and what is not for strategy in a digital world.
  • Evaluate the new environment: changes in technologies, competitors, customer expectations and behaviors, pace of change.
  • Assess opportunities and threat of disruption in your own industry. Interactive exercises will assist in assessing the changes specific to your industry.
  • Examine your strategy and capabilities. Look at how well your organization matches capabilities and resources to opportunities and challenges.
  • Organize: Start thinking through the organizational forms you may need to increase your agility and support digital strategies.


Here are some of the questions this module will explore:

  • What makes sound strategy – and how does this change in a digital world?
  • What is the importance of strategic fit?
  • Why are some industries disrupted and others not?
  • Why do established players find it difficult to fight disruption?
  • Why do disruptors not always win?
  • How to make sense of uncertainty in the environment?
  • What makes hybrid strategies so important?
  • Why is being agile so important in the new competitive landscape?
  • How agile is your organization?
  • What organizational forms support digital strategies?

The module will address the stated questions and provide some insights to inspire you.


  • Strategic Managers
  • Product Developers
  • Business Developer
  • Senior Executives involved in strategic decisions


Stephan SchubertStephan Schubert is Adjunct Professor of Strategy at INSEAD, faculty member at Ashridge Executive Education and Visiting Professor at DTU Business. Stephan has a deep interest in strategic issues, ranging from decision-making processes to business modeling, strategic leadership and organizational transformation. He pays particular attention to the role of mental frameworks, biases and hidden agendas in strategy development. He is a frequent traveler to the Gulf Region, where he directs and delivers strategy workshops and executive development programs for a variety of private sector and government clients. He has worked on client assignments in over 25 countries, from Chile to China. Among his past global clients are McKinsey, Vodafone, Lufthansa, Philips, Sinopec, Addax Petroleum Nigeria, as well as several mid-sized companies.

Practical Info

DKK 10.000 excl. VAT
Incl. teaching material and lunch

26 – 27 August 2019

8:30 – 16:30, both days


DTU Business
Building 421
2800 Kgs. Lyngby

Please don't hesitate to contact
Program Director
Ellen Als
(+45) 4030 3117
19 JANUARY 2021