Emerging Digital Ecosystems

Emerging Digital Ecosystems

DTU Winter Academy

DTU Winter Academy

Essentials for Leaders of the Future
What new ecosystems and revenue streams can be created when you go digital?

Date: 31 January – 1 February 2019

Price: DKK 9.800 excl. VAT

Intended Audience
Anyone who wants to understand what many young people are passionate about, people from the entertainment and media industries who want to gain insight into eSport as an industry, people who want to know how to market to 15-39 year old.

Module Description
As everything else goes digital and new business models arise, so too does competitive entertainment. With digitalization come inherited, borrowed, and new business models.

New business models can be established and existing models can be improved by using data and advanced analytic techniques. These new techniques will allow you to become better at predicting and offering precisely what your customers need when and where they want it, understand what the optimal pricing level is, create innovative products, and be able to rapidly adjust to new competitors and changing market conditions. Companies can improve their performance through recommendations, next best offer, right sizing and predictive maintenance using Big Data, IoT, machine learning and other AI techniques. It is a matter of starting the journey, running Proof of Concepts and implementing what works best.

As with any other type of sports competition, Esports players and teams wish to improve their behavior to optimize their results. Esports analytics is a fast growing discipline, as data is more easily captured, and can then be used to identify successful strategies and evaluate game play for computer games. Esport analytics can also help the game provider to ensure a fair and good gaming experience. The examples will be primarily on Audience Data, which is easier to use. We will also cover in-game data, which is a more specialized discipline.

Blast Pro Series Istanbul
Photo by: Adela Sznajder

Get an insight to one of the fastest moving industries out there with great potential, but also great risk. It’s not a stretch to call it the wild west of the future, with gold rushes, big jackpots and a lot of traps. Its frontier land with few regulations, immature business models and great need for experienced people willing to go for it.


Here are some of the questions this module will explore:

  • What are good customer intelligence cases that increase retention and share of wallet?
  • How can a company use pricing & optimization technique to increase the profit?
  • How can a company use analytics to deal with the fast rate og changes?
  • What does the future labour market look like? how to attract millennial, create a genuine culture?
  • What is eSport and what is not, who are the actors in the ecosystem?
  • What are the special characteristics in this young consumer group?
  • What impact does that have on the business design?
  • How are known business models transferred from traditional sectors?
  • What new models and revenue streams can be created?
  • Loopholes and potentials, Global vs local
  • Examples of how esport analytics can be used to improve behaviour and optimize results

The module will address the stated questions and provide some insights to inspire you.


Jordi Roig
Jordi Roig
has worked his whole career in the entertainment sector, where he has worked on the commercial side of trade fairs, football, handball, opera, gastronomy and now eSport with brands like Brøndby IF, AG København, Nordisk Film and now RFRSH Entertainment. RFRSH Entertainment is a Copenhagen based eSport company with offices in Copenhagen and London. RFRSH Entertainment owns and manages various eSport properties, the most known of which are Astralis and BLAST Pro Series. Jordi holds a degree in International Marketing and is a former (very satisfied) student of DTU Business Executive School. Currently Jordi is rolling out the eSport tournament BLAST Pro Series to a global audience with tournaments in EU, USA, Middle East and Asia, and Latin America.

Hanne Breddam
Hanne Breddam
is a QVARTZ Analytics partner providing advanced analytics services to executives in corporations across industries. QVARTZ Analytics is a knowledge hub of specialists within analytics and digital solutions. Hanne formed the business intelligence management company BusinessMinds in 2000 with offices in Sydney, Manila and Copenhagen. She has advised 30+ larger companies across many industries including banks, insurance, superannuation, telco, airline, public sector, pharmaceutical, retail, production, hospitality, logistic, shipping, energy and IT.

Before starting BusinessMinds, Hanne worked in Scandinavian Airlines and moved to Australia where she worked as a data manager for GIO in the early 90’s. In 1994 she returned to Denmark to work in Teradata’s European Centre of Expertise. From 2006-12 she established BusinessMinds in Sydney. She has a master degree in Computer Science and bachelor in Business Administration.

Practical Info

Incl. teaching material and lunch 

DKK 9.800 excl. VAT

31 January – 1 February 2019

8:30 - 16:30, both days


DTU Business
Building 421
2800 Kgs. Lyngby

Please don't hesitate to contact
Program Director
Ellen Als
(+45) 4525 6137

23 AUGUST 2019