Strategy Update for a Digital World

Strategy Update for a Digital World

DTU Winter Academy

DTU Winter Academy

Essentials for Leaders of the Future
Why are some industries disrupted and others not?

Dates: 28 – 29 January 2019

Price: DKK 9.800 excl. VAT

Intended Audience
Strategic Managers, Product Developers, Business Developers, any senior executive involved in strategic decisions

Module Description
Disruption seems to be the new normal today - in many industries. Digitalization, Web 2.0 or IoT see new players tear up the old strategy playbook and record growth rates, profit rates, and valuations that were unimaginable in the past.

But not every industry gets disrupted and not every disruptor wins. The cornerstones of sound strategy will still be the same in the digital landscape – the world has not been turned on its head. Strategy is still about matching capabilities and resources to opportunities and challenges in the environment. But the context has changed – new technologies, new competitors, new customer expectations and behaviors, and, a faster rate of change. The playing field has become wider, and the rules of the game more complex and more volatile. This is where strategic thinking needs an update for the digital future.

This highly interactive module will help you assess opportunities and threats of disruption in your own industry by providing fundamental insights into what strategic thinking in the digital age entails.


Here are some of the questions this module will explore:

  • What makes sound strategy – and how does this change in a digital world?
  • What is the importance of strategic fit?
  • Why are some industries disrupted and others not?
  • Why do established players find it difficult to fight disruption?
  • Why do disruptors not always win?
  • How to make sense of uncertainty in the environment?
  • What makes hybrid strategies so important?
  • Why is being agile so important in the new competitive landscape?
  • How agile is your organization?
  • What organizational forms support digital strategies?

The module will address the stated questions and provide some insights to inspire you.


Stephan Schubert – DTU Business
Stephan Schubert
is Adjunct Professor of Strategy at INSEAD, faculty member at Ashridge Executive Education and Visiting Professor at DTU Business. Stephan has a deep interest in strategic issues, ranging from decision-making processes to business modeling, strategic leadership and organizational transformation. He pays particular attention to the role of mental frameworks, biases and hidden agendas in strategy development. He is a frequent traveler to the Gulf Region, where he directs and delivers strategy workshops and executive development programs for a variety of private sector and government clients. He has worked on client assignments in over 25 countries, from Chile to China. Among his past global clients are McKinsey, Vodafone, Lufthansa, Philips, Sinopec, Addax Petroleum Nigeria, as well as several mid-sized companies.

Practical Info

Incl. teaching material and lunch 

DKK 9.800 excl. VAT

28 – 29 January 2019

8:30 - 16:30, both days


DTU Business
Building 421
2800 Kgs. Lyngby

Please don't hesitate to contact
Program Director
Ellen Als
(+45) 4525 6137
23 AUGUST 2019