Your EMBA Experience

Future-proof yourself!

Our general management curriculum gives you a solid foundation of practical business skills and experience with applying knowledge in the real-world. Teaching formats include case discussions, immersive team simulations, introspective exercises and feedback, real-world projects and group assignments, and study trips.



For details of the courses, click here



Know yourself!

Our MBA is designed to accelerate your personal development and leadership growth through mutually reinforcing activities and features of the program:

  • The leadership component develops throughout the 4 semesters, in a safe, confidential classroom environment where you can experiment, with many opportunities for self-reflection and honest feedback from peers, psychologists and supervisors.
  • Beyond the leadership courses, leadership is covered from many angles in multiple courses, including innovation, international management, organisational development, communications (including with your upper management and your company sponsor).
  • Our small class size (max. 35 participants) ensures you can interact with our faculty, and with diverse, mature peers in project teams.


EMBA Leadership model






Create real value!

How do you know whether you can make a difference? By doing in real life.


Our participants exercise their skills and build their confidence by spending half of the 1,800 hours of study time on company-specific assignments and projects. Participants get challenged to frame actual business problems, ask the relevant questions, think creatively, make difficult decisions and execute effectively. The largest assignments are:

  • In the 2nd semester, a consultancy project is carried out by a team of 3-5 participants for a workload of 150 hours per person.
  • In the 3rd semester, an international consultancy project is carried out for a company in South Africa.
  • In the 4th semester, the master project that represents 400 hours of individual work.


Make friends for life!

You will be part of a network of inspiring classmates with whom you speak the same language, know well from having lived challenging times, and trust to help you with honest opinions and contacts.




Course description


This course explores the concepts and tools that can help you understand the environment your company finds itself in, the resources it needs, and the organization it needs to build in order to achieve and maintain a position of competitive advantage. The focus of the course is on analyzing competitive situations. You will be provide with concrete training in selecting and applying the appropriate tools and frameworks and in recognizing, developing, and implementing a consistent and coherent strategy in today’s business world.

Applied Economics

The course provides an intense introduction to micro and macro-economic analysis and its applications. It is designed to give you a foundation in basic economic concepts that are essential to understanding consumer, business, and public policy decision making. The emphasis is on acquiring sound models and methods suitable for appraising decision-making issues that are applicable in a wide variety of contexts. The microeconomics part of the course covers economic decision-making by individuals (households) and firms, the market forces of supply and demand, competition, business organization, and consumer behavior. The macroeconomics part of the course covers topics in macroeconomics with emphasis on the determination of the aggregate level of economic activity and analysis of the macroeconomic effects of government policies.


The general purpose of the course is for you to learn the key management and leadership concepts at the executive level that are relevant to innovation in public and private organizations. We start with an intensive 2-day course module that provides perspective and inspires new thought processes about innovation. You will be introduced to the concepts of opportunity recognition, strategies for effective R&D, disruption, product management, two-sided markets, attracting stakeholders, and business model innovation. The second module aims to impart an understanding of innovation as a central task of corporate management. Building on innovation theory models and concepts together with examples from corporate practice, you will be introduced to various innovation management tasks. It is the objective of this module to 1: engender a basic understanding of innovation tasks, 2: equip you with the skills to be able to design and manage the innovation process within a company, and 3: to enable you to launch and develop new business building activities. The course covers innovation strategy, open innovation issues, design and implementation of the innovation process, and commercialisation of innovation. A number of cases are included in the module to illustrate the innovation process elements and the managerial challenges facing large and medium-sized companies.

Business Problem Solving

During DTU's Executive MBA you are gradually exposed to the complexity of management consultancy projects. You will also be exposed to a number of managerial concepts, frameworks, and tools. In this short course, you are provided with systematic guidance for scientifically and analytically conducting your consultancy projects, as well as the adequate utilization of managerial theories, frameworks, and tools. The course offers two main approaches towards management consultancy: constructivistic and positivistic. Being trained in both approaches will enable you to recognize and deduce business problems/challenges. Further, you will be able to select, modify, combine, transform, and apply various business frameworks, methods, theories, and tools and adapt them to your specific business problem. You will be better able to prepare and conduct rigorous data collection and analyses for analysis-based decision making, design and execute rigorous consultancy strategy, and design and write a clear, convincing, and creative consultancy report.


The aim of this course is to teach you the relevant methods for identifying, analyzing, and developing your own leadership style and your own leadership skills, and to present behavioral tools and techniques for conflict management, presentation, and negotiation. It focuses on important leadership themes like: Leadership and the leader profile – roles, drivers, motives, behavior, personality, how to organize and ensure competence development (self/others), and opportunities and pitfalls for teamwork and team development. The course also accentuates and develops personal leadership competences by inspiring personal development in your leadership role, actively working with and developing leadership competences and underlying personal competences during the program, and supporting the individual development process through theory, concepts, reflections, and personal feedback. In addition to the “self” component, after completing the course you will be able to lead others, teams, and organizations. Ultimately, you will  be capable of leading major and minor change initiatives, including the capability to serve as an actual agent of change.


The marketing course gives you a thorough understanding of the crucial role marketing plays in a successful company. You gain valuable insight into the most commonly used methods and tools for implementing and/or improving company’s overall marketing effort. Marketing is often regarded as an important discipline in consumer-oriented companies but this course has a particular focus on the importance of marketing in companies oriented towards B2B markets. In order to understand the marketing discipline and the importance of the role that marketing plays in a company, the course focuses on the following central marketing areas: the marketing process, developing and implementing a strategy, customer insight, customer segmentation, competition in the marketing context, differentiation and positioning, brands in the business to business environment, implementing marketing strategies, developing marketing capability, designing and executing value innovation, capturing value in B2B markets, aligning the organization for value creation, delivery and capturing marketing.

Organizational Development and Change

This course improves your ability to analyze an organization in terms of structural and process related factors. In doing so, it will improve your ability to diagnose the prerequisites for implementing changes as well as the obstacles to be faced. The course helps to develop basic knowledge of how an organization works. It examines comprehensive strategic and structural issues as well as operational and procedural factors. Ultimately, the course will make you capable of leading major and minor change initiatives, including the ability to serve as an actual agent of change.

Financial Analytics & Management

The aim of the course is to qualify you to understand and approach financial information and give relevant input for business cases regarding innovation projects. The course Financial Analytics and Management is a “tool course”, which will enable you to develop the financial aspect of a well-argued business case that is in line with your company's strategic objectives. Furthermore, this course aims to help participants communicate more effectively – not only with CFO's, treasurers, and controllers but also with boards, shareholders, and other fund providers. You will learn how to build a solid financial basis for your initiatives. You will also learn how to assess and interpret the strategic and financial performance of an enterprise, its individual business units, and projects. Furthermore, you will learn to apply the foundations of valuation. As a result, the financial and strategic consequences of your decisions will become more transparent, enhancing your impact on business management significantly. Upon completion of the course, you will have become a fully-fledged sparring partner for your (financial) colleagues.  In addition, the course helps prepare you for your next career move to secure a higher management position.

Communication Skills

In a corporate world where the struggle to present your point of view, to have it stand out among many other opinions is becoming constantly more difficult. Skillful communication is essential to everything you do. This course offers an operational understanding of communication skills and will, through practical exercises, ensure that you recognize the value and need for excellent communication skills in leadership, develop your ability to present and explain your personal role in reaching your company’s business goals, and enhance your personal performance and presentation to make it more appealing and tangible.

Consultancy Project

The Consultancy Project is a group project where you, in a group with fellow participants, will act as a consultancy team, directly reporting to the top management or, alternatively, to the upper management of a division or line in an assigned company. The Consultancy Project is strategic in nature, emphasizing the development of new business opportunities, processes or activities. The Consultancy Project has three main objectives: 1. to practice working with strategic problem solving situations within the innovation and business development field that require a breadth of knowledge as well as the ability to integrate various disciplines, methods, and tools in order to arrive at a coherent solution proposal, 2. to understand your role as a consultant and, 3. to practice this role and to gain experience in executing a large, comprehensive, cross-disciplinary project with value in and of itself.

Operations and Supply Chain Management

The goal of this course is to provide you with a better understanding of the critical role operations and supply chain management have for an organization. This is achieved by introducing frameworks, concepts, and notions as tools for positioning, analyzing, and improving your organization from an operations and supply chain perspective and demonstrating how operations, through awareness of your organization’s operations strategy, can be a competitive weapon. Furthermore, the course provides you with methods for how to analyze, organize, innovate, and continuously improve the processes that the operations function manage and support.

Management of Technology

The course aims to give you an appreciation of the full range of technology management issues and challenges which confront technology intensive businesses. In addition, by reviewing the practical technology management tools and techniques that may be used to assist managers in addressing these challenges, you will be able to make informed choices to apply in your own business context.

International Business and Management

The internationalization and globalization of trade and industry over the last decades has radically changed the ways companies do business. This course offers an outline of the various theories of internationalization and provides a series of cases that describe concrete internationalization experiences. We will analyze broad global trends and globalization strategies but our focus will be on operational issues such as how to manage an international expansion project, how to run an operation (a factory or a service center) abroad, how to transfer technology, and, more generally, knowledge among international production and service centers – in short, how to design and manage a global network of operations.

International Consultancy Project

The International consultancy project is carried out in a region where the impact of globalization leads to serious leadership challenges (such as South Africa, China, India, South East Asia, San Francisco Bay Area). A specific assignment is developed by a local company and the analysis is conducted on the basis of data collected during one week field work. The resulting report comprises a set of advice communicated to the host company.

Business Analytics

Business Analytics is about exploring and analyzing large amounts of data to gain insights into retrospective business relationships to support future decisions and planning. The course trains you to use descriptive analyses for obtaining insight and measure past performance from historical data; predictive analyses for modelling the future; and prescriptive analyses for recommending decisions for future action. After completing the course, you will be able to select and apply appropriate methods from each analysis form to specific business cases.

Service Innovation

In this course you will learn how to design, deliver, and improve services. Whether it be business-to-consumer or business-to-business, internal service, not-for-profit or a public service. Special attention will be given to the innovation of service concept, client interface, service delivery system, and enabling technologies.

Elective Course: Sustainability Management

Sustainability challenges affect all parts of society around the world. Sustainability is easy to grasp as a goal but complex to deal with in the concrete decision-making process. Business, government and civil society have to collaborate and form multi-stakeholder partnerships in order to address the problem – while applying a holistic perspective. This implies an increasing need for managers, public officials and employees who can address sustainability matters on an informed basis when leading or being part of multidisciplinary teams. The course fills this gap by providing you with frameworks and tools that can help you create value, build business opportunities and adjust corporate strategy to address sustainability challenges. The course will be held by DTU faculty. The format is short lectures followed by group work and reflection rounds in plenum. You are encouraged to share experience and practice from your own organization.

Elective Course: Business Mindset

Technological development issues are central to determining the direction of corporate strategic agendas within all industrial sectors today. In the midst of a massive transition, technology and data analytics are dominating the strategy of every organization. Private companies and public institutions alike are challenged by the fact that more and more data is being produced and made instantly accessible. Simultaneously, digitalization and the spread of intelligent systems, units and products connected to the Internet, adds to the big data business competitiveness challenge. On that backdrop, the primary objective is to qualify you to play an active role in creating data- and analytics-based business value, as well as to have a basic insight into applied big data technology dynamics.

Artificial Intelligence

One of the goals of the course is to clarify the different paradigms, methods and subareas of AI, to provide a clear picture of what AI is, to make it easier to understand the current developments in the area and to understand the possibilities and limitations of AI methods in general. AI is about mimicking the most essential abilities of humans, our cognitive abilities: perceiving, reasoning, planning, communicating, learning, etc. Hence AI has the potential of transforming our lives, society and businesses in a much more fundamental way than any other technology. These fundamental differences are essential to grasp in order to understand where AI techniques can successfully be employed, what kind of human tasks can be replaced or enhanced by the use of AI, and how AI is going to affect the future job marked. These aspects will all be thoroughly covered in the course. The World Economic Forum Global Risks report of 2017 deem “artificial intelligence and robotics” to have both the highest potential benefits and the highest potential negative consequences among all emerging technological areas. The course will address both the benefits and the potential negative consequences, including discussions of the legal, ethical and philosophical aspects of AI.


Servitization is a change in business strategy from product focus to service focus. This includes the combination of offerings by integrating product-based offerings with services, often to integrated Product-Service Systems. A servitization strategy affects all aspects of an organisation and its implementation into organisational routines is not trivial. In this course, we investigate different business models of servitizatinon and their relevance to specific industrial settings. Furthermore, we investigate how to implement a servitization strategy and what main pitfalls exist in this process. Finally, we show how the external relationships between a servitized company and its immediate partners such as customers and suppliers change when embarking on a servitization journey. The course aims to enable managers at engineering focused companies to successfully implement a servitization strategy and provides you with the necessary frameworks and tools for this purpose.

Master Project

The Master Project is the main activity of the fourth semester. It has the following objectives: 1. To demonstrate capability in conducting analyses covering several business disciplines, 2. the ability to integrate such disciplines into a coherent form and, 3. to demonstrate an ability to reach and present well-grounded proposals that should lead to implementable solutions. The Master Project will concern an important or urgent strategic business problem that involves specific functions or processes within the organization. Consequently, the Master Project will treat a central business problem of a strategic nature in a thorough and well argued, cross disciplinary and action-oriented way. The Master Project should demonstrate the author’s breadth of view regarding the ability to arrive at well-grounded proposals for management actions concerning cross-disciplinary and cross-organizational business problems.

Program Director
Stephane Guerraz
(+45) 8194 2121

More information?
Please call or email 
Program Director
 Mathew Rushton
(+45) 3093 2543

Turner's Choice
18 JANUARY 2021