Be succesful in business innovation and product development and prepare your company for the future. CEL™ is a proven 7-month executive program where managers learn how to turn opportunities into profitable businesses.
About
CEL™ is the proven new business creation program for managers who wish to learn how to turn ideas into profitable businesses.
To stay ahead in an increasingly competitive market space, established companies need to be able to renew their focus and find new business opportunities while, at the same time, optimizing their core business.
Expanding and renewing a company’s core business is remarkably different from optimizing it. You will learn how to handle this dichotomy through the CEL™ Program.
As a CEL™ Program participant you will learn how to clarify ideas, how to incubate and mature these ideas into businesses, and ultimately how to accelerate them to enhance company growth. You will also learn how to navigate new business projects in an organization with a highly optimized core business.
CEL™ is action learning based, meaning that you will apply your gained knowledge to a specific project in your company. This allows you to create direct value for your company throughout the program. Class structure is team based with a maximum of 10 company teams, of 2-3 participants each, working on a new business creation project for their company.
The core concepts of the program are based on the findings of cutting edge research from USA and Europe on how companies renew their core business. The program draws upon highly experienced international experts from the world’s leading business schools who both teach and coach participants in how to apply what they learn to their specific projects.
For more information about CEL™: download the CEL™ fact sheet here or please send an e-mail to Program Director Anne Malberg Horsager.
Benefits
- High impact for participants and their corporate sponsors through action learning, which combines theory with practice by utilizing your company's new business opportunity as the basis for learning in the program.
- Global Leadership: Benefit and learn from the experience of our international faculty of world class Corporate Entrepreneurship conceptual thinkers and practitioners.
- Real impact: for your project with milestone-based participant deliveries ensure that your project's momentum is sustained.
Results
- Since its inception in 2007 CEL™ has graduated 12 classes, totalling 164 participants, from the program, resulting in the development of 73 projects from 21 companies.
- 61% of these projects, or project ideas, have been actively pursued by the companies.
- 31% of active projects have already generated revenue.
- 65% of participants continue to be involved in New Business Creation after graduation.
Testimonials
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Bénédicte Flambard, Chr. Hansen A/S
What I learned from the CEL™ Program had a significant impact both on me as a person and on my organization. The tools we were taught have been passed on and incorporated into our corporate culture.
