EMBA tryout

EMBA Masterclass Service Innovation & the Handelsbanken case

In this exclusive online masterclass you will learn how Handelsbanken’s innovative business model positioned the organization ahead of their competitors.


Focusing on digitalization, decentralization and service, the bank saw its equity more than double in the past couple of years.

Join DTU EMBA faculty member and former Harvard Business School Professor Roger Hallowell in discussing this fascinating case and how you can apply these learnings in your business. 


Prior to the event, participants will receive a case study summary and discussion questions to prepare for the masterclass.



Roger Hallowell 

Roger Hallowell, a former Harvard Business School professor and managing partner of the Center for Executive Development, has designed and delivered dozens of customized executive education programs and seminars throughout North America, Central America, and Europe, and is on a regular basis teaching at Vlerick Business School and DTU Executive School of Business. A facilitator of strategy meetings, his focus lies in the intersection of strategy, marketing, operations and human resources. Roger’s other academic interests are in the leadership of organizations wanting to increase the value they deliver to customers, often through service. As such, his projects are designed to help executives and senior managers enhance their leadership abilities, including their ability to design and implement change. He is an authority on strategic initiatives with the goal of simultaneous cost reduction and quality improvement. Roger obtained his AB from Harvard College and an MBA and Doctorate from Harvard Business School.


Online via Zoom

* If you, for whatever reason, are unable to participate in the EMBA Masterclass session, please send us a cancellation e-mail: hannec@dtu.dk

Read more about DTU Executive MBA


Thu 21 Jan 21
17:00 - 18:30


Online via Zoom

18 JANUARY 2021